#HYPEiTTup | Journey to the Launch.
- Sayeed Ali
- Jul 29, 2016
- 1 min read
HYPE.TT started as just an idea from the mind of Treston Ramnarine. In order to get this idea out as a brand, he needed a team; a group of people with the same vision and goal as his – the promotion of local arts on a large scale. A team was recruited, a team of designers, graphic artists, singers, rappers, actors, photographers, art ambassadors and other creatives.
At HYPE.TT, we’ve become more than just associates and members of the same collective. The quote ‘love what you do and you won’t have to work a day in your life’ seems corny, but we are living proof of it. Through meetings and photoshoots, we have been working and building our brand but honestly, it just felt like ‘limes’, because here in Trinidad, we don’t only eat limes, WE ACTUALLY LIME! Haaa! Anyway, the HYPE.TT team supports each other and supports its fans, which is why prior to the 28th, we encourage ALL local artists to post their art with the hashtag “#WeIslandWeThing”. So local arts would be showcased without boundaries and without categories. Amateur art, professional art, undiscovered art, famous art, hobby art, young art, old art, generic art, unique art, abstract art, Trinidad art, Tobago art.. all in one place!
But wait! There’s more.. wait till y’all see what we have in store! (Figuratively and literally) With our upcoming projects, we hope y’all can keep up. Starting with our HYPE Music, first clothing collection, and…. Nah we can’t say all that just yet…stay tuned.
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